As a reflection of the artistic nature of the evolving 12 South neighborhood, The Chelsea commissioned local artist Bryce McCloud to design a custom mural as large as a football field that comprises the building's east wall. McCloud, who leads the Nashville-based design and production firm, Isle of Printing, is widely recognized for his creative efforts on behalf of iconic destinations such as Barista Parlor, Third Man Records, Mas Tacos, and Pinewood Social. The mural’s design was coordinated with The Chelsea’s architect, Nashville-based-Manuel Zeitlin Architects.
ABOUT THE ART: RAPPROCHeMENT
Bryce McCloud / Isle of Printing Hardie Board and nails
"When I was a youngster, my parents impressed upon me the importance of bringing a gift to a welcome party whenever possible. It’s in the same spirit of goodwill that we present this work of public art, Rapprochement. Rapprochement describes the establishment of harmonious relations. I hope that this piece of public art can be just that: part of a bridge between the established neighborhood and its latest edition. Adding a public art component to this development reminds us that it isn’t enough to merely satisfy the basic utilitarian need for shelter. We must strive to satisfy the needs of the soul as well. The value of our public space is measured in much more than dollars and cents. Rapprochement is our small contribution to the cause."